Why Film a Sports & Fitness Video?

May 10, 2023
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Whether you’re a personal trainer, fitness centre owner, exercise instructor or sports club organizer, filming a video is incredibly beneficial because sports & fitness videos are…


A video of your athletic products and services is a great way to raise public awareness and increase sales. It allows you to highlight certain aspects of your business in an informative and compelling way. If you’re offering workout classes, a huge selling point is the instructor. What better way to showcase their energy and personality than a video of them? A promotional video can get a potential customer excited and interested in joining your gym, signing up for your fitness training or using your services.

I don’t know about you, but I definitely want to take an F45 class with this instructor after watching this video:

Or get to work out with this personal trainer:


A sports and fitness video is also a great way to provide information about workout techniques, sports rules, healthy habits or exercise plans. You can showcase new equipment, staff, services, and amenities easily to your existing and potential customers.

This video concisely explains how this app works and why someone would want to download it:


Watching sports and fitness videos can also make viewers more motivated to exercise. With upbeat music, cool shots and a range of activities it can inspire people to get moving. Plus seeing other people enjoying exercise and releasing endorphins can be incredibly contagious!

Doesn’t this video just make you want to throw on your running shoes and go for a run?

Sports videos are also motivational when they portray a variety of skill sets. Seeing others at a similar level succeeding gives you the confidence to know you can achieve your goals too.

This Shendy’s Swim School video does a great job of motivating all ages and swimming levels:


Whether you’re explaining an exercise, sending a client a specific workout schedule or teaching a new sport, filming a video is the best way to thoroughly educate a viewer. A video gives the ability to demonstrate certain techniques and caters to those who absorb information through visual and auditory learning.

Contact 5Gear Studios today to get moving on your next Sports and Fitness video!