April 3, 2023
Using Video in Real Estate Marketing
In general, videos are a great marketing tool. The average internet user spends 88% more time on a website with video than without and 64% of consumers are more likely to buy a product after watching a video about it. But video is also a great tool specifically in real estate marketing. Karin Carr, a real estate motivational speaker and seven-figure business owner, says she gets 70% of her clients just from her YouTube channel! So here are some reasons why real estate videos are so successful.
Beautifully Capture A Space
Real estate videos are an easy way for potential buyers to see the whole property. Video provides the ability to show certain aspects of the building that aren’t possible through photos alone. For example, aerial videography can be used to capture the full exterior of a home and its surrounding area. Video is also a great tool to feel like you are physically walking through a space and taking in the atmosphere.
All In One
Real Estate Videos capture everything in one place. Instead of having to read through the property details, the video can address any common questions like the number of bedrooms and bathrooms, property size, location, neighbourhood, parking and property type. A viewer also doesn’t have to click through photos. They can sit back and watch a video that takes them through the space in an expertly crafted way.
Social Media
This all-in-one video is also perfect for social media marketing. A real estate video can be posted on Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn, where you can grab the attention of potential buyers in a quick and efficient way. Not to mention video has become the frontrunner of social media. In 2022 it was found that the average person watches 19 hours of videos online per week, which is an 81% increase from 2018. Plus platforms not even intended for video have started to see a preference for it. For example, video tweets get 10x more engagement. So you can post a quick video on social media that captures all of the important features of the property with the increased likelihood of it being seen.
Get to Know Your Agent!
Video is an excellent way to present yourself as a real estate agent – the person your client will be working with! Yes, you’re selling a property but in a way, you’re also selling yourself. Are you someone your client trusts and wants to work with? Your warm and trustworthy personality can really shine through in a video. Part of the reason Karin Carr’s YouTube channel is so successful is that she is so likeable! You watch her videos and she just seems like a person you’d trust when making this huge investment.
No matter the property size, video is an essential marketing tool in real estate because it’s favoured on social media, it beautifully captures a space and you can achieve more than is possible through just photos and text.
5Gear has been filming real estate projects for decades. Contact 5Gear Studios today for your commercial or residential real estate video!
Sources:
Carr, Karin. YouTube for Real Estate Agents: Learn how to Get Free Real Estate Leads and Never Cold Call Again. United States: Independently Published, 2019.
https://www.nar.realtor/using-digital-video-as-a-marketing-tool