Unlocking Creativity: Repurposing Your Marketing Video for Maximum Impact

January 15, 2024
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In the ever-evolving landscape of digital marketing, creating compelling content is essential for staying ahead of the competition. One powerful tool at your disposal is a well-crafted marketing video. However, the work doesn’t end once the video is produced and shared on your preferred platforms. To maximize its impact and reach a broader audience, consider repurposing your marketing video in various ways. Here are a few ideas to get you started!

Create Bite-Sized Clips for Social Media

Social media platforms thrive on short, engaging content. Take advantage of this by breaking down your marketing video into bite-sized clips that are easy to share on platforms like Instagram, Facebook, Twitter, and LinkedIn. These clips should highlight key messages, intriguing visuals, or impactful moments from the original video. Add captions and make sure each clip can stand alone, providing value even without the context of the full video.

These cut-down videos can be created by the same production company that made your initial marketing video. For example, many companies can deliver a 1-minute hero video to a client, and can also break that into four 15-second cut-downs for them.

Optimize For Vertical Viewing

Reformat your horizontal marketing video into a vertical orientation to cater to the rising trend of mobile consumption. Vertical videos are tailor-made for platforms like Instagram, Tik Tok and Facebook Reels, enhancing the user experience. Keep in mind only select shots will work in a vertical orientation so you can’t simply crop your marketing video into a 9 by 16 space. It’s best to work with an expert video production company like 5Gear Studios when resizing your content to ensure professional results.

Here is an example of a 16:9 hero video we created for Therme Canada, and two 15-second cut-downs reformatted to a 9:16 aspect ratio.

car with headlights on

Craft Visual Teasers

Build anticipation for your marketing video by creating visually compelling teasers. These teasers can be snippets from the video that evoke curiosity and excitement. Use intriguing visuals, catchy music, or compelling quotes to pique the interest of your audience. Share these teasers on your social media channels, in email newsletters, and on your website to generate buzz before releasing the full video.

Transform Content into Blog Posts

A marketing video often contains a wealth of information that can be repurposed into written content. Transcribe the video and extract key points to create blog posts. This not only caters to different preferences (some people learn better through reading), but it also boosts your website’s SEO by providing searchable, text-based content. You can even expand on certain topics mentioned in the video to create more in-depth and comprehensive articles.

Listen Up volume dial

Convert Audio into Podcast Episodes

If your marketing video includes insightful commentary or interviews, consider converting the audio into podcast episodes. This allows you to tap into a growing audience of podcast listeners who prefer consuming content on the go. Ensure the content is well-suited for an audio format and optimize it for distribution on popular podcast platforms. This way, you extend the reach of your video’s message to a new audience segment.

Gas Reservoir Infographic

Design Infographics and Visual Summaries

Turn statistics, key takeaways, or any data mentioned in your marketing video into visually appealing infographics. Infographics are highly shareable and can quickly convey complex information in a digestible format. Share these on social media, in email newsletters, or embed them in blog posts to enhance the visual appeal of your content. Visual summaries can also serve as standalone pieces to provide a quick overview of the video’s main points.

Engage Your Audience with Quizzes and Polls

Transform the content of your marketing video into interactive quizzes or polls. This not only engages your audience but also encourages them to revisit the original video for the answers or more context. Platforms like Instagram and Twitter offer features for creating polls, while dedicated quiz tools can be utilized on your website or through social media advertising.

5Gear Studios Logo GIF

Turn Your Video Into GIFs

Animated GIFs are an excellent way to distill the essence of your video into bite-sized, attention-grabbing snippets. GIFs are versatile and shareable across various platforms, making them a perfect addition to your content repurposing strategy. Focus on scenes that convey emotion, showcase a product in action, or highlight a key message. Tools like Giphy or Adobe Photoshop make it easy to create GIFs from specific video segments. Share these GIFs on social media, in emails, or embed them in blog posts to capture your audience’s attention in a concise and visually appealing manner. This repurposing technique not only enhances your visual storytelling but also taps into the internet’s love for quick, looping animations, providing an additional avenue to amplify your video’s impact.

Check out How to Make a GIF in Photoshop for an easy step-by-step tutorial.

Repurposing your marketing video is not just about recycling content; it’s a strategic approach to reaching a wider audience and maximizing the value of your efforts. By breaking down your video into various formats and mediums, you can cater to different audience preferences and capture attention across diverse channels. Embrace creativity and experimentation to breathe new life into your content, ensuring that your message resonates with your audience in meaningful ways. Remember, the key is to adapt and evolve, keeping pace with the dynamic landscape of digital marketing.

Need help repurposing your marketing video? Contact 5Gear Studios today!