The Benefits of Professional Live-Streaming

August 14, 2020
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With more and more people looking for alternative methods to distribute their scheduled events this year, many have turned to live-streaming. Though the benefits of live-streaming are clear and plentiful, there are also some challenges to be mindful of when deciding which platform to use to stream your event. With so many options now available to everyone, it’s easy to get caught up in ‘quick-fix’ solutions that may not create the best image for your company.

There’s no doubt that live-streaming is the perfect way to host your event or conference. Live-streaming allows you to retain all the benefits of putting on your original event, while being able to safely reach your intended audience – and beyond! There are so many easy-to-use live-streaming tools out there, but not all are created equal – and it’s important to make sure that the live-streaming service you go with is right for you, your audience, and your business.

Professional Live-Streaming: The Impact of Quality

When it comes to corporate conferences, events, internal and external broadcasts – there’s no question that Professional Live-Streaming is the way to go. With 5Gear Studios, you get your own personalized web page (URL) – completely private and password protected – that leads to the webpage your attendees will access to watch your event. Those who received an invite to view your livestream simply follow the URL and click play!

Our team shoots your event to the same 5Gear Studios quality that you’ve come to expect, while a technical director guides our video switcher-operator; switching between camera angles in real time. This setup also ensures an audio tie in so viewers can clearly hear all that is going on.

This is not Zoom, Skype, iChat, or one of the many other web-cam or cell phone options some companies have opted to go with. 5Gear decided if it was going to offer live-streaming the right way, it would offer a Professional Solution that would make the viewers feel as if they were right there. 5Gear has invested considerable capital to ensure a proper live-stream for our clients. This includes a quadruplex system, server-level bonding system that relies on Sputnik engines to ensure a dedicated line, not shared by others. Using Wifi, Ethernet AND multiple cellular signals all bonded together, we ensure we can provide our live-streams just about anywhere.

Conference tools suffer from user limits, reduced image quality, typically poor cameras and noise issues for viewers. Many viewers using these platforms simply don’t always remember to mute their microphones, leading to poor audio quality for all involved. In addition, built in audio dampening can lead to poor audio quality when conditions during the stream change. On top of this, platforms like Zoom have had some glaring problems with privacy and security. According to The Guardian, ‘Zoom bombings’, in which hackers enter chat rooms to drop racist language and violent threats, persist. The company had to fix a bug that would have allowed hackers to take over a Zoom user’s Mac. Professional live-streaming does not suffer from any of these issues. This is a one-way live-stream. The guests attending are simply viewers, who do not get to share their web-cam, they are simply spectators, just like at a physical conference or live event. When remote guests are included in the live-stream, they are given a unique URL and password to connect.

With professional live-streaming, you get crystal clear picture, sound, graphics both on-screen and full screen, as well as multiple camera angles – all captured live, and with the capability to be viewed as a recorded video afterwards; one of the many features of professional live-streaming that you won’t get from cell phone video through a social media platform.

With the current climate, professional live-streaming may be the perfect solution for your organization.

Contact 5Gear Studios today to find out more about professionally live-streaming your event with us. We can’t wait to hear from you!