Post Production: Behind the Scenes

Including animations and motion graphics to your video is a great way to grab your audience’s attention and add an edge to the final look of your video! Whether it’s a simple title animation, green screen or motion graphic – there’s a lot that can be done in the post-production stage of video creation to create the final look you’re going for. Like so many aspects of video, smooth and successful post-production starts in pre-production; which is why seeking professional video services is highly recommended for those looking to get the most out of their videos.

Logo Animations

Having a beautiful logo animation is an absolute standard for many businesses. We all know that having a unique and impactful logo is your most basic tool when it comes to brand recognition; having your logo animated takes this one step further! One of the best aspects of having your own unique logo animation is that you can then recycle your animation for future videos and online promotions as well.

Check out this time lapse of the animation process we created for one of our clients:

Green Screen

From creating superheroes flying through the night sky, to dragons attacking villagers, to meteorologists predicting tomorrow’s weather, green screens are common fixtures on set these days. Not just for movies and TV, green screens are commonly used in commercials and corporate videos as well. Using green screens can help you build your next work presentation to crank up sales, train teams, showcase products and much more.

A perfect chroma key for your production can be a very rewarding final outcome, but it takes seasoned professionals to do it right. Trust 5Gear Studios for your next chroma key green screen project. We have the people and the tools to pull off your perfect visual effect.

Check out this step-by-step breakdown of the post-production process. From background replacement, object removal to final colour grading – a lot goes into the final look!:

Animation & Motion Graphics

Explosions, fairy princesses, shrink rays: your imagination’s the limit! There’s certainly a lot that can be done with animation to make your video stand out and really add that ‘cool factor’. Whether it’s for a scene that you simply can’t shoot practically, or to create a world of scenarios that’s all your own – we can help your vision come to life.

Check out this trailer for one of our most recent projects! ‘There’s No Place Like Home for the Holidays’ was an ambitious project that included lots of SPFX:

When it comes to motion graphics and animation, you can even create entirely animated videos without having to shoot anything. A great example of animation work using only motion graphics and stock footage is the work we’ve done with Women’s Brain Health Initiative. We’ve created many videos for their ‘Brain Buzz’ series using only animation and stock footage to help get their message out there!:

“We’ll Fix it in Post!”

There’s a lot you can do in the post-production stage, but it doesn’t come with zero strings attached. Hefty amounts of labour in post requires the budget and time in order to get your video looking how you want it to look. With that said, there are steps that must be taken during the pre-production and production stages that make the work in post-production doable. Forgetting to frame the shot properly for the elements yet to be added, missing tracking markers on green screen shots, missing a crucial shot added to create an effect – little mistakes add up, and unfortunately not everything can be fixed in post. Animators are very talented, but still need the right tools to make the product you want.

There are lots of things to consider when undertaking the task of motion graphics and animations, and it’s important to consult professionals if you want your video to look professional. At 5Gear Studios, we routinely have a SFX Supervisor on set during shooting, if we’re working on a project that has a lot of animation in post-production, and have an incredible team of editors and animators that are here to help your vision for your video come to life! The dedicated team at 5Gear Studios not only has the skills and experience to help you with whatever SPFX you envision for your video – but has also invested considerably into the technology required to properly create these visual effects. 5Gear Studios is here to help bring your vision to life through the power of post-production.

Contact 5Gear Studios today to find out more about how we can help you harness the power of video, no matter your budget. We can’t wait to hear from you!