Blog


As a full time professional video production company, we've been creating Commercials, Videos and Films for over three decades. See what some our our writers have to say about the multitude of video production topics.


Featured image for “How to Light a Video”
February 7, 2022

How to Light a Video

Why Does Lighting Matter So Much? Light has the ability to drastically change how we see things. It can add focus to a particular element of a scene or even change the tone or feel of an entire video. If there’s one thing everyone can agree on, it’s that bad lighting is very noticeable to even the untrained eye and

Featured image for “POST Cereal: A Look Behind the Scenes of the Breakfast with Jack Shoot!”
January 7, 2022

POST Cereal: A Look Behind the Scenes of the Breakfast with Jack Shoot!

We had the absolute pleasure of working with Post Consumer Brands, Solutions with Impact and the one and only Jack Armstrong to put together the Breakfast with Jack Contest TV commercial! The breakfast with Jack commercial spot has been LIVE on air during Toronto Raptors games for some time now; which means we can finally share a look behind the

Featured image for “PORTL: A 4K, Life-Sized, Holographic Experience”
December 10, 2021

PORTL: A 4K, Life-Sized, Holographic Experience

Have you been to Loblaws in the Toronto area over the past few weeks? Maybe you’ve seen the President’s Choice PORTL display set up during your shopping! Over the past few months, we were thrilled to create videos for the PORTL display, animate select President’s Choice products and live-stream a PORTL demonstration LIVE on Breakfast Television! This was truly a

Featured image for “5Gear Studios Announced as 2021 Best of Video Production Award Winner by UpCity!”
November 9, 2021

5Gear Studios Announced as 2021 Best of Video Production Award Winner by UpCity!

This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to those businesses seeking services. We are thrilled to announce that 5Gear Studios

Featured image for “Best Practices When Recording on Zoom”
June 29, 2021

Best Practices When Recording on Zoom

Although Zoom has been around since 2011, it wasn’t till the last couple of years that it’s become a common household name. The increase in demand for teleconferencing and online learning tools since the hit of the pandemic has been exponential. As a result, the popularity of using Zoom recordings has also increased. From online learning to business meetings, even

Featured image for “How to Humanize Your Brand”
May 10, 2021

How to Humanize Your Brand

It’s no secret that brands that consumers identify with faces and personalities are more memorable, approachable and more likely to be trusted. With that human aspect missing from brands, they seem more corporate and detached, making it more difficult for consumers to connect with. There are so many ways to build a lasting rapport with your audience – beyond just

Featured image for “Virtual Cooking Classes with Chef Mark McEwan”
May 4, 2021

Virtual Cooking Classes with Chef Mark McEwan

We’re thrilled to partner with The McEwan Group as their official Live-Streaming provider for live cooking events with Chef Mark McEwan! Here’s an inside look at LIVE cooking events with Chef Mark McEwan: Filmed and edited by 5Gear Studios. We are a proud partner of the McEwan Group for their Virtual Cooking Class Livestreams. Here’s what The McEwan Group had

Featured image for “Hiring a Professional Video Production Company? Here’s what to expect”
March 22, 2021

Hiring a Professional Video Production Company? Here’s what to expect

If you’ve never worked with a professional videographer or production company before, the idea of hiring one might be a little daunting. Like all proficient professionals, video production companies are meant to make the process easier, more efficient and produce your desired results. Here’s a list of the kind of qualities you can expect from hiring a professional video production

Featured image for “Post Production: Behind the Scenes”
January 6, 2021

Post Production: Behind the Scenes

Including animations and motion graphics to your video is a great way to grab your audience’s attention and add an edge to the final look of your video! Whether it’s a simple title animation, green screen or motion graphic – there’s a lot that can be done in the post-production stage of video creation to create the final look you’re

Featured image for “What’s Important in a Landing Page Video?”
June 3, 2020

What’s Important in a Landing Page Video?

Are you ready to create or update your website’s landing page? Incorporating video on your website’s landing page is the best way to engage your audience and maximize the effectiveness of your site. Incorporating a video on your landing page is a great way to direct and focus visitor attention right from the moment they open your website by clearly