As a full time professional video production company, we've been creating Commercials, Videos and Films for over three decades. See what some our our writers have to say about the multitude of video production topics.
When you think of visual effects (VFX) you likely picture scenes from big-budget films like Avatar or Star Wars with digitally-created worlds or space creatures. While these examples definitely utilize VFX, visual effects are used more often than you may think. From commercials to social media, VFX is used in a wide range of content to enhance videos, make them
Whether you’re a personal trainer, fitness centre owner, exercise instructor or sports club organizer, filming a video is incredibly beneficial because sports & fitness videos are… Promotional A video of your athletic products and services is a great way to raise public awareness and increase sales. It allows you to highlight certain aspects of your business in an informative and
Aerial cinematography is the process of capturing footage from the air, using some form of aircraft. Filming from the air allows for some beautiful shots. This can be useful for real estate videos, capturing a full location like a golf course, cottage property or summer camp, vehicle tracking, and establishing shots. (For example, if you want an audience to know
Marketing videos can be used to promote products and services and to educate viewers on certain topics. Using animation is a great way to clearly get your message across while keeping audiences engaged. But what makes animation so effective in marketing videos? Visually Pleasing It may sound simple but at the very core, people enjoy animation. Whether you grew up
In general, videos are a great marketing tool. The average internet user spends 88% more time on a website with video than without and 64% of consumers are more likely to buy a product after watching a video about it. But video is also a great tool specifically in real estate marketing. Karin Carr, a real estate motivational speaker and
If you’ve watched any behind-the-scenes videos of superhero or sci-fi films, you’ve likely seen actors working in front of a large green backdrop called a green screen. It was maybe being used to set the characters in space or a fantastical location, but green screens can also be used for places that exist in our world. Maybe you don’t have
People love to shop local and support small businesses but first, they have to know the companies exist! Here are some tips to get your small business out there so everyone can learn about your incredible services and products. Be Everywhere! Everyone is different in how they look for information. Some may Google “Barber Shops near me” to browse different
Although books are a written medium, video advertising is a very effective way to promote your book and give potential buyers a glimpse into your story. Here are some ways to really catch a viewer’s attention, showcase the essence of your novel, and leave everyone needing to read it! Let’s break down this trailer for Dan Newman’s The Clearing to
Many online businesses are taking advantage of the ability to promote their business through video, and it’s a great way to get your company’s name out there. There are many ways to promote your business with video and each one can help you reach more customers and increase interest in your product or service. In this article, we’ll go over
Over the past two and a half years, the whole world has had to pivot. Business models of organizations of all kinds have had to adapt and adjust to the new state of the world – adhering to the new standard. The world of video was no exception to the worldwide impact of the pandemic, with not only large live
