As a full time professional video production company, we've been creating Commercials, Videos and Films for over three decades. See what some our our writers have to say about the multitude of video production topics.
Short-form video is the way of the future. Short-form video, which typically ranges from 30 to 60 seconds, has emerged as the most effective length for marketing. According to research, marketers report that this time frame generates the best results. “Most marketers report success with short-form videos. 30-60 seconds is the most effective length according to 39% of marketers, followed
Ever find yourself drooling over those mouthwatering dishes on the Food Network? That’s the power of video— but a video marketing strategy is not just about making viewers hungry, it’s about standing out, attracting customers and promoting your brand. There are so many benefits to restaurant videos that go beyond delicious-looking dishes. Ready to see why video is the ultimate
Recently we had the pleasure of creating Arista Homes’ first-ever TV commercial to celebrate 30 years of building award-winning homes, creating innovative designs & committing to customer care. Come behind the scenes as we relive our day shooting the Arista Homes TV commercial! Shooting a TV Commercial We arrived on set at a crisp 7 AM to load in the
Product Videos Product photos have been a long staple in showcasing products and advertising, but as the e-commerce world continues to evolve, the use of product videos has become more prominent. Video offers a range of benefits that can greatly improve customer engagement, drive sales and increase conversion rates. Both product photos and videos have their unique advantages and should
Royalty-Free Music Royalty-free music refers to a type of music licensing where the user pays a one-time fee to use the music without any additional royalties or payments based on usage. This type of music is incredibly useful in video production. Firstly, it saves creators from potential legal issues related to copyright infringement (using royalty-free music ensures that you have
The right voice can be the key to unlocking emotions, clearly conveying messages and capturing an audience’s attention. Whether producing a commercial, explainer video or product and services video, selecting the ideal voice-over artist is an important component of your project’s success. An artist’s characteristics such as the tone of voice, gender, cadence and pacing can all affect how the
In today’s digital landscape, video content has become a powerful tool for businesses to connect with their audience and drive engagement. However, creating great videos is just the first step; optimizing them for search engines is crucial to ensure they reach the right audience. Increasing a video’s SEO not only drives views to the video itself but can also boost
In today’s digital age, where content consumption is at an all-time high and attention spans are shorter than ever, marketers are constantly seeking innovative ways to captivate audiences. One such method that has gained popularity is the use of animated typography videos or kinetic typography. Kinetic typography, simply put, is the art of moving text. It’s an animation technique that
Ever wonder what shooting a TV commercial is like? Join us behind the scenes for a jam-packed day on set with the 5Gear Studios team as we capture Manitloulin’s services in a 30-second commercial. From sunrise to sunset, this one-day shoot was a whirlwind of creativity and collaboration that resulted in this video: Like most days on set, our day
In today’s digital age, media consumption has become an integral part of our daily lives. From streaming services to traditional television broadcasts, we are constantly exposed to a vast array of content. This is why making content accessible to all audiences is so critical. You’re likely familiar with closed captions and subtitles, but how much do you know about described
