Blog


As a full time professional video production company, we've been creating Commercials, Videos and Films for over three decades. See what some our our writers have to say about the multitude of video production topics.


Featured image for “Finding Your Voice: Tips for Choosing the Right Voice Over Artist”
May 14, 2024

Finding Your Voice: Tips for Choosing the Right Voice Over Artist

The right voice can be the key to unlocking emotions, clearly conveying messages and capturing an audience’s attention. Whether producing a commercial, explainer video or product and services video, selecting the ideal voice-over artist is an important component of your project’s success. An artist’s characteristics such as the tone of voice, gender, cadence and pacing can all affect how the

Featured image for “Optimizing Videos for SEO: A Comprehensive Guide”
April 29, 2024

Optimizing Videos for SEO: A Comprehensive Guide

In today’s digital landscape, video content has become a powerful tool for businesses to connect with their audience and drive engagement. However, creating great videos is just the first step; optimizing them for search engines is crucial to ensure they reach the right audience. Increasing a video’s SEO not only drives views to the video itself but can also boost

Featured image for “The Power of Typography Videos: Capturing Attention and Conveying Messages”
April 18, 2024

The Power of Typography Videos: Capturing Attention and Conveying Messages

In today’s digital age, where content consumption is at an all-time high and attention spans are shorter than ever, marketers are constantly seeking innovative ways to captivate audiences. One such method that has gained popularity is the use of animated typography videos or kinetic typography. Kinetic typography, simply put, is the art of moving text. It’s an animation technique that

Featured image for “Behind the Scenes: A Day in the Life of Shooting a TV Commercial”
March 18, 2024

Behind the Scenes: A Day in the Life of Shooting a TV Commercial

Ever wonder what shooting a TV commercial is like? Join us behind the scenes for a jam-packed day on set with the 5Gear Studios team as we capture Manitloulin’s services in a 30-second commercial. From sunrise to sunset, this one-day shoot was a whirlwind of creativity and collaboration that resulted in this video: Like most days on set, our day

Featured image for “Exploring the World of Described Video: Enhancing Accessibility and Inclusivity in Media”
March 11, 2024

Exploring the World of Described Video: Enhancing Accessibility and Inclusivity in Media

In today’s digital age, media consumption has become an integral part of our daily lives. From streaming services to traditional television broadcasts, we are constantly exposed to a vast array of content. This is why making content accessible to all audiences is so critical. You’re likely familiar with closed captions and subtitles, but how much do you know about described

Featured image for “The Power of Live-Streaming: Engaging Your Audience in Real-Time”
February 26, 2024

The Power of Live-Streaming: Engaging Your Audience in Real-Time

In today’s digital age, where attention spans are fleeting and content is endless, businesses and content creators are constantly seeking innovative ways to captivate their audience. Enter live streaming—the dynamic and interactive medium that is revolutionizing the way we consume and engage with content. From product launches to behind-the-scenes glimpses, live-streaming offers a unique opportunity to connect with your audience

Featured image for “The Power of Visual Impact: Why You Should Capture Your Charity Fundraiser on Video”
February 5, 2024

The Power of Visual Impact: Why You Should Capture Your Charity Fundraiser on Video

In today’s world, capturing moments on video has become an essential way for individuals and organizations to communicate. When it comes to charity fundraisers, recording the event on video goes beyond just documenting the event, it becomes a powerful tool to increase impact, connect with a wider audience, and drive meaningful change. Today we’ll dive into why capturing your charity

Featured image for “The Shooting Suite Tour”
January 22, 2024

The Shooting Suite Tour

Welcome to the Shooting Suite, your one-stop shop for creating professional quality videos right here at 5Gear Studios! Our Shooting Suite is perfectly tailored for Product Video shoots, Talking Head shoots, Full Body Filming and Chroma Green shooting. Today we’re going to take you on a tour of the many things our small but mighty studio can achieve. Green Screen

Featured image for “Unlocking Creativity: Repurposing Your Marketing Video for Maximum Impact”
January 15, 2024

Unlocking Creativity: Repurposing Your Marketing Video for Maximum Impact

In the ever-evolving landscape of digital marketing, creating compelling content is essential for staying ahead of the competition. One powerful tool at your disposal is a well-crafted marketing video. However, the work doesn’t end once the video is produced and shared on your preferred platforms. To maximize its impact and reach a broader audience, consider repurposing your marketing video in

Featured image for “10 Types of Videos To Boost Your Brand Marketing”
December 11, 2023

10 Types of Videos To Boost Your Brand Marketing

In the ever-evolving world of digital marketing, videos have continually proven to be a powerful tool for captivating audiences and effectively promoting products and services. Everyone has unique preferences so having different types of videos for your brand will help to cater to a wider audience. Plus having a variety of videos will keep your current customers and viewers engaged